The latest webinar statistics certainly show a rise in the weighted importance of webinar in overall online marketing strategy. It must be stated that webinar hosting is primarily a B2B online marketing strategy, so 60% of all webinar events are hosted by B2B businesses. They gradually becoming a central part of B2B online sales funnels.

 

Let us analyze webinar statistics for the week ending September 30th, 2021. At this week eighty percent of all the webinar events were hosted by B2B businesses. There was barely one percent of webinar events that were sponsored by email. This emphasizes the need for email campaigns. Indeed, sixty percent of all webinar events were driven by email.

 

Another aspect to consider when we talk about webinar statistics is about brand awareness. In general ninety percent of all webinar events were initiated by email and subsequently ended by email as well. This means that email is a very powerful, efficient and cost effective tool when it comes to brand awareness. A brand awareness campaign can be initiated and held from email as well as offline. Email is also a highly interactive medium.

Webinar Statistics Is Important for Internet Marketers

 

The average number of attendees per webinar is also a reflection of brand awareness. A higher average number of attendees indicates that more people are aware of the brand or product promoted through the webinar. An important metric to track is the average time duration of the webinar. The longer the duration the more viewed and read, the more exposure the brand receives.

 

The demographics of the audience are also a great source of insight into webinar statistics. The audience is made up of various age groups, gender and geographic locations. The demographics will allow marketers to target specific audiences or demographics in a better way. Targeting the right group of individuals with the right product or message will result in increased sales and profits.

 

The number of viewers as well as their preferences in watching the webinar content is another reflection of webinar statistics. There are certain characteristics of the audience such as age range, sex and geographic location that will help marketers target their efforts accordingly. Some of the other statistics that can be tracked include the number of times the webinar content has been watched, the number of times the viewers came back for the same webinar and the average time they spent on the webinar.

 

Lastly, webinar statistics are also reflective of engagement. Engagement in a webinar can be defined as the percentage of total views that were participated in, number of unique views and number of guests who joined the webinar and stayed through the end. These are all important metrics that will help in tracking the success of webinar marketing campaigns that use on-demand hosting webinar registration as a means of delivery.

 

As one can see, there are some fundamental elements of webinar statistics that can be tracked. The most important one being engagement. This will give marketers a good idea on the amount of people attend webinars, how long people stay at the event and the percentage of people who came back after the webinar. This information will be very helpful when trying to improve promotional campaigns and to find out what works and what doesn't. In essence, these statistics can help increase your effectiveness and profits.

 

The next most important webinar statistics for businesses is the percentage of people who registered for the event, stayed for at least five minutes and left the event. Keep in mind that the people who didn't join or couldn't participate didn't leave or aren't really that significant in comparison. However, if you have a campaign that cost thousands of dollars for a thirty-minute promotion, this would be the metrics that you want to look at. Even a simple five minutes presentation could bring in up to five figures of revenue for your business.

 

If you think the information provided so far is sufficient, you might want to try looking deeper into webinar statistics when it comes to using on-demand webinar hosting services. There is a lot of information that you can uncover with this type of service. In fact, some marketers use webinar statistics to determine if they are on track with their advertising and marketing strategy. Some of these statistics might include a breakdown of who clicked on the different links on their website and what percentage of these were actual buyers.

 

Lastly, some marketers use webinar statistics to find out where their traffic is coming from. Some people attend a webinar because they got a referral from someone else, but there might also be some individuals that were not aware of the presence of the speaker. These visitors could be potential customers that come to your site later. By tracking the visitors that come to your site, you can easily determine how successful your current marketing strategy is.

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